Fair. Every product on your shelf promised you hydrated skin too.
But none of them could touch the real problem: the air around your face.
The problem is simple. Water always moves from wet to dry. Your skin is full of water and the air around it is dry, so your skin is always giving water off into the air. The drier the air, the faster it leaves. Dermatologists call this transepidermal water loss.
So when you put your moisturiser on at 10pm, it gets to work straight away. But so does the air, and it spends the next 8 hours pulling that moisture back out.
That's why your skin feels great at bedtime but tight by breakfast, no matter what products you buy.
And if your heating has started coming on at night, you've probably noticed it already. Your face feels tight when you wake up, there's a flaky patch by your nose, and your lips crack however much balm you put on. That's the heating drying out the air (air con does the same), so your skin loses water even faster.
So the fix has to work on the air.
That's exactly what Mistly does. It keeps the air around your face hydrated all night, so your skin holds on to its water instead of handing it to the room.
Which means tomorrow morning, you run your fingers across your cheek and it feels smooth and bouncy, like you've just put your moisturiser on. Your foundation glides on with no flaky patch by your nose. Your lips don't split when you smile. And by lunch, your skin still has that glowing look.
